Parade uniforms of countries at the Olympics. Olympic clothes: What athletes will wear in Rio. Lacoste for the French team

Leading designers have created uniforms for the national teams of their countries that reflect patriotism, style, and innovative technologies.

Cuba

Christian Louboutin and French online concept SportyHenri.com have teamed up to create official uniforms for the Cuban Olympic team. It is expected that the athletes will wear it at the closing ceremony of the Games. All suits are designed individually for each athlete and take into account the characteristics of their figures. The design of the items reflects elements of Cuban culture, which has become the main source of inspiration. In addition, the designers turned to the country's sports history and found in the victories of the previous generation of athletes the motivation and passion for moving forward that they wanted to convey to the new team. For men, suits are made in red, while for women, a beige tint predominates. All shoes are made of delicate calfskin and decorated with a five-pointed star, which can be seen on the country's flag.

Australia

Mint blazers, silk gold scarves, snow-white shorts and skirts - all this would perfectly complement the tan of Australian flight attendants. Seeing such a set on athletes of the Olympic team, you see, is quite unusual. The author of the original uniform of the kangaroo national team was the Australian company Sportscraft, and the white rag boots were made by the Americans - Tom’s. Its presentation matched the form: the athletes - cyclist Kaarl McCulloch, rugby player Ed Jenkin and others - posed in their freshly tailored suits right on the beach, on the shores of the Tasman Sea, and they were accompanied by hot Brazilians.

Australia 2016 Olympic uniform

Team America's uniform, designed by Ralph Lauren for the 2014 Winter Olympics, sparked outrage. New York Magazine, for example, devoted an entire post to the colorful costumes of American athletes. “This knitted chaos would look more at home at a themed pajama party than at the real Olympic Games,” the journalists wrote. Ralph Lauren was not offended by the criticism, but took it into account, starting everything from scratch. Moreover, in the literal sense: the American uniform came out impeccably snow-white, diluted only by small “patriotic” splashes of blue and red. Considering the team’s consistent success at past Olympics, this year’s “white canvas” is quite capable of acting as a backdrop for shining medals.

The uniform of US athletes in 2014 was too provocative - even the Americans themselves thought so

France

If Olympic medals were awarded for style, Team France would undoubtedly hit the jackpot. For the last two years, the French brand Lacoste has been responsible for the images of athletes, which does not prioritize only convenience. Even in this seemingly far-from-fashion sphere, the French assert their status as one of the most stylish nations in the world.

The French will go to the Rio Olympics in uniforms made in the colors of the national flag: blue, white and red. What makes the sets practical are their functional units - cotton sweatshirts, rain-resistant ponchos, windproof trench coats. And tapered cropped trousers and snow-white shoes, as is the trend this summer, are meant to remind you of your home.

The idea was to create something chic that reflected the spirit of the Lacoste house, founded by legendary tennis player René Lacoste. “We managed to do this very accurately,” says the creative director of the brand.

By the way, the team’s successes along this path were also noted in Sochi in 2014, where the athletes went in classic gray coats, secured with a belt, and light, cropped down jackets.

French Olympic team uniform for the 2014 Winter Games

Russia

The Russian national team, although it follows global fashion trends - for example, patriotically dresses in the colors of its native flag - still tries to create its own. This year, for example, our athletes decided to bring the Cyrillic alphabet to the masses: their jerseys, sweatshirts and T-shirts are proudly decorated with the word “Russia”.

The uniform for the national team of our country was traditionally created by the BOSCO company, which has been working in this direction for 15 years. When working on the form, the creators relied on the concept of Russian avant-garde artists - Kazimir Malevich, Wassily Kandinsky and others. Each set of equipment included 48 items, including T-shirts with the image and symbols of the sport for each athlete.

The Russian avant-garde is one of the brightest pages in the history of our art. But the most important thing is that this is precisely the avant-garde. In this form, our team simply cannot be left behind,” said the head of the Russian Olympic Committee, Alexander Zhukov.

Svetlana Khorkina, Alexey Nemov and Tatyana Navka in the 2016 Olympic uniform

Canada

Team Canada uniform for the 2016 Olympics The uniform for the Canadian national team this year was presented by the design duo Dsquared2. Windbreakers with the same maple leaf, sweatshirts and pants with a comfortable elastic band - the creators relied on simplicity and functionalism. The designers themselves, however, do not recognize the excessive asceticism of the costumes, describing their work in these words: “This is an innovative mixture of two different worlds: fashion and sports.” No matter how you look at it, the official lookbook does not convey the innovative motives of the collection, all that remains is to see the Canadians in action.

Italy

Olympic uniform of the Italian national team Maestro Giorgio Armani continues to collaborate with the Italian National Olympic Committee as official outfitter. This year, the designer invited athletes to dress in waterproof jackets with long sleeves (after all, it’s winter in Brazil in the summer!), Bermuda pants, shorts and classic polo shirts with the beautiful slogan Fratelli d’Itali (“Brothers of Italy”). He presented the collection in his usual format - by staging a fashion show in Milan.

The show of the new uniform took place in Milan

Great Britain

Stella McCartney, who has traditionally joined forces with Adidas, is once again responsible for the spectacular appearance of the British at the 2016 Olympics this year. At the official presentation of the uniform, it was noted that the new clothes are 10 percent lighter and thinner than they were at the games in London. Practical Englishmen relied on convenience.

“I want to benefit the athletes, but at the same time I want to please the nation,” McCartney commented on the collection.

Symbols so dear to the British heart are responsible for the pleasure: the English rose, the Scottish thistle, the Welsh leek and, of course, the Union Jack. National insignia adorned trousers, T-shirts, sweatshirts and leggings.

South Korea

While all countries were preoccupied with the aesthetic side of the issue, South Korea set itself completely different goals. The country's government is seriously concerned about the spread of the Zika virus across the southern hemisphere of the world - in Brazil the epidemic has been raging for a long time, in South Korea the first cases of infection occurred relatively recently. In this regard, the creation of the Olympic uniform was not entrusted to a fashion brand, but to a whole team of chemists and doctors. As a result, all the sewn items turned out to be closed - no T-shirts or shorts. Plus, clothes and hats were treated with chemical mosquito repellents; these are the insects that carry the infection.

The South Korean national team uniform is the safest and most technologically advanced

Sweden

H&M supported Swedish athletes for the second time. The brand has created uniforms for the Olympic and Paralympic teams that will represent Sweden at the upcoming Olympics in Rio de Janeiro. Previously, the brand also dressed national teams that participated in the Olympic and Paralympic Games in Sochi. Clothes for athletes are made in the colors of the Swedish flag - blue and gold. Members of the national team will appear in it at the opening and closing ceremonies and competitions. Later, H&M will present a sports collection similar to the national team uniform, items from which can be purchased by everyone. The face of the line will be transgender woman Caitlyn Jenner, formerly known as Olympic decathlon champion Bruce Jenner.

In Bishkek on July 14, at a meeting of the organizing committee, a presentation of the design of parade and sports uniforms was held for members of the delegation from Kyrgyzstan who will go to the XXXI Olympic and XV Paralympic Games 2016 in Rio de Janeiro (Brazil).

The Summer Olympic Games will be held from August 5 to 21 in Rio. A record number of medal sets will be awarded at the Olympics - 301 and a record number of countries - 206 - are expected to participate.

Sport AKIpress offers to see how the teams of the CIS countries, as well as Asia, Europe and America will look at the upcoming Games.

Kyrgyzstan

Kazakhstan

Designers have moved away from using the motifs of the national flag in the formation of colors. They did it differently - the color is blue and bright. Beige trousers. We picked up our shoes. The material is wool with lavsan. They did this on purpose to increase its practicality, the designers note.

Belarus

The clothes, made in red, blue, gray and white colors using national motifs and ornaments, are sewn at Belarusian enterprises.

Russia

When working on the form, the creators relied on the concept of Russian avant-garde artists - Kazimir Malevich, Wassily Kandinsky and others. Each set of equipment included 48 items, including T-shirts with the image and symbols of the sport for each athlete.

China

The suits are presented in two versions: a white skirt and a yellow jacket with a multi-colored neckerchief for women, and white trousers and red jackets with a bright tie for men. Chinese athletes will wear these outfits at the Olympic ceremonies. It is worth noting that the color scheme of women's scarves and men's ties corresponds to the logo of the upcoming Games.

South Korea

While all countries were preoccupied with the aesthetic side of the issue, South Korea set itself completely different goals. The country's government is seriously concerned about the spread of the Zika virus across the southern hemisphere of the world - in Brazil the epidemic has been raging for a long time, in South Korea the first cases of infection occurred relatively recently.

In this regard, the creation of the Olympic uniform was not entrusted to a fashion brand, but to a team of chemists and doctors. As a result, all the sewn items turned out to be closed - no T-shirts or shorts. Plus, the clothes and hats were treated with chemical mosquito repellents; these are the insects that carry the infection.

Mongolia

In the new Olympic collection of ceremonial kit, as conceived by the creators, the gold color symbolizes the sun and victory.
As for the usual sports uniform, the blue color symbolizes the eternal blue sky of Mongolia.

Australia

Mint blazers, silk gold scarves, snow-white shorts and skirts. The author of the original uniform of the kangaroo country team was the Australian company Sportscraft, and the white rag boots were made by the Americans - Tom's.

The American uniform came out impeccably snow-white, diluted only by small splashes of blue and red. Considering the team’s consistent success at past Olympics, this year’s “white canvas” is quite capable of acting as a backdrop for shining medals.

Canada

The uniform for the Canadian national team this year was presented by the design duo Dsquared2. Windbreakers with the same maple leaf, sweatshirts and pants with a comfortable elastic band - the creators relied on simplicity and functionality. The designers themselves describe their work as follows: “This is an innovative mixture of two different worlds: fashion and sports.”

France

The French will go to the Rio Olympics in uniforms made in the colors of the national flag: blue, white and red. Cotton sweatshirts, rain-resistant ponchos, and windproof trench coats make the sets practical. And tapered, shortened trousers and snow-white shoes, which are on trend this summer, are meant to remind you of your home.

Italy

Giorgio Armani continues to collaborate with the Italian National Olympic Committee as official outfitter. This year, the designer invited athletes to wear waterproof long-sleeve jackets, Bermuda pants, shorts and classic polo shirts with the beautiful slogan Fratelli d'Itali (Brothers of Italy).

Estonia

The current collection of the Estonian national team's Olympic uniforms reflects a nautical theme.

Great Britain

At the official presentation of the uniform, it was noted that the new clothes are 10 percent lighter and thinner than they were at the games in London. Practical Englishmen relied on convenience. National insignia adorned trousers, T-shirts, sweatshirts and leggings.

The most resourceful, it seems, were the designers of the Bosco company, which since 2002 has been responsible for the appearance of the Russian Olympic and Paralympic teams. In 2016, the presentation of the uniform resulted in another scandal surrounding the Russian Olympic team: the ceremonial version turned out to be too similar to the uniform of the Ukrainians at the 2008 Games in Beijing. This is not the first such incident for Bosco - when in 2012 the company developed Olympic equipment for the Ukrainians and Russians, the patterns on the uniforms of both teams were so similar that without close examination they could only be distinguished by color.

The coincidences don’t end there: the ceremonial uniform of the South Korean team also resembles the Russian one. The Koreans are unlikely to be called the most stylish team of the year, but they will certainly be one of the most technologically advanced. Local designers have come up with a way to protect athletes from the Zika virus (an Aedes mosquito-borne virus that broke out in Brazil a year ago) by impregnating the fabric of their uniforms with a mosquito repellent. The Russians decided to protect themselves from the virus differently: according to the head of Rospotrebnadzor Anna Popova, for this purpose they lengthened the sleeves of athletes’ clothing.

In Australia, the issue of the well-being of members of the national team was also taken seriously. Back in the spring, a local pharmaceutical company announced the creation of condoms that prevent the spread of the Zika virus, which is also sexually transmitted, and promised to supply its athletes with them. The Australians took a simpler approach to the design of the uniform: shoes for the Olympians were provided by the democratic American brand Tom’s, and the clothing was developed by the local sports brand Sportscraft.

The uniform that the Australian team will compete in at the 2016 Olympics. Photo: Peter Parkes/AFP/East News

Not all countries immediately adopted their team uniform. In Iran, it had to be hastily remade: the first version of the costumes of Iranian Olympians was compared by residents of the country to the classic orange and blue eraser. The design seemed so bad to Iranians that one of the most popular jokes was about ISIS taking responsibility for its design. The design was changed, but the current version does not arouse enthusiasm among the country's residents either - now it is compared to a clown suit or pizza, but nothing can be changed. Heated debate over the Olympic uniform also erupted in Georgia, where more than 7 thousand residents of the country signed an online petition against the adopted design. In their opinion, it is more suitable for a folklore ensemble than for athletes in competitions.

The presentation of American uniforms from Ralph Lauren caused excitement in the RuNet. The reason was T-shirts made in national colors - red, blue and white. The stripes, repeating the sequence of colors on the Russian flag, have become the basis for the most daring assumptions. Some hope that this is how the designer secretly expressed support for Russia; others joke that the medals of American athletes will count toward the Russian team, which has been depleted due to a doping scandal.

FashionUnited | 08/01/2016

Fashion and sports companies that provide uniforms for teams at the Olympic Games always benefit: they receive increased attention, including from the press. On the eve of the Rio Olympics, numerous images of clothing worn by athletes from around the world were published. Below we have collected the most striking Olympic images created by the most famous fashion brands - Christian Louboutin, Stella McCartney, Ralph Lauren, Lacoste and H&M.

Christian Louboutin for Cuba

Cuba is in fashion, and not just as a tourist destination. And this makes the island even more attractive to sponsors. Cuban athletes are likely to be the most glamorous at the Olympics. In collaboration with the French online store SportyHenri.com, designer Christian Louboutin himself dressed and shod the Cuban national team in a good sense of the word. Together they provided equipment for special occasions. Non-standard models became a big test for Louboutin - in particular, the foot size of wrestler Mijain Lopez Nunez - 51.5.

H&M for the Swedish Olympic and Paralympic teams

Swedish athletes will once again wear H&M suits at the Olympics in Brazil. In 2013, the retailer signed a four-year contract with the Swedish Olympic Committee, according to which H&M provides clothes for Swedes not only at the opening and closing ceremonies of the Games, but also during training and while relaxing in the Olympic Village.

The H&M brand has already published the first images from its new sports collection For Every Victory, created in collaboration with the Swedish Olympic team. This line was launched on July 21st. The face of the line is transgender woman Caitlyn Jenner, former Olympic decathlon champion Bruce Jenner.

Stella McCartney X Adidas: clothing for the British Olympic team

Stella McCartney is also no stranger to designing Olympic clothing. Two years ago, the British fashion designer already dressed English athletes as part of a collaboration with Adidas. In total, about 590 products were created for 900 Olympians.

Polo Ralph Lauren: uniform for US Olympic and Paralympic athletes

As in 2012, the designer brand Ralph Lauren presented clothing for American participants in the Olympic Games. The costumes are made in the colors of the national flag - dark blue, red and white. Athletes will wear this uniform at the closing ceremony of the Olympics.

Lacoste for the French team

The French national team will appear in Rio wearing sportswear and shoes from Lacoste. The brand's signature polo shirts are also present in this collection. The French will wear Lacoste suits at the opening and closing of the Games, during the awards ceremonies and while in the Olympic Village.

SuitSupply and Asics for Dutch athletes

The Asics brand has prepared new clothing for Dutch athletes. The costumes are designed for both the Olympic and Paralympic teams.

The Olympic collection is a mix of recognizable elements - “the symbols of Rio and the DNA of Asics are combined,” Asics says. The collection even includes bikinis, swimsuits and bath towels, since the Olympic Village has a private beach. The line features 30 different clothing items, as well as accessories and shoes for a total of 41 items.

SuitSupply is also the official clothing supplier for the Netherlands national team.

From August 5 to August 21, 2016, more than 10,000 athletes will compete in Brazil for 306 medals. This will be the 28th Summer Olympic Games, held since 1896. The countdown continues:

For 80 years now, there has been a law requiring all members of one country's national team to wear the same uniform during the Olympic Games. Moreover, repeating even the slightest design elements of one’s own or someone else’s uniform of past years is strictly prohibited - that is why the best designers of this world and the strongest majestic brands are fighting for the opportunity to develop a national uniform.

Most stylish: France

Everyone jokes that if Olympic gold was awarded for uniform style, then France would undoubtedly collect all the laurels. Literally every Olympics, the French confidently prove their right to be considered the most stylish nation in the world - and in this they have truly succeeded.

France team uniform in Sochi, 2014

The best couturiers have always been involved in the design of sports uniforms in France. Thus, at one time, fashion designers Coco Chanel, Yves Saint Laurent, and Pierre Cardin had a creative hand in the shape of the country. And for the last two years, the famous Lacoste brand has been designing equipment, which made suits for the Winter Olympics in Sochi and the current one in Rio. The latter is still one of the most discussed: an unusual translucent raincoat-poncho appeared in the clothing set for athletes. Very original.

Yves Saint Laurent uniform for athletes at the Squaw Valley Olympics, 1960

Unusual ponchos of the French team in Rio, 2016

French Olympic team uniform in Rio 2016

Most uncomfortable: women's uniform

Women were only admitted to the Olympic Games in 1900, but even then only tennis and golf were women's sports. The poor fellows performed in long skirts and high-heeled shoes - etiquette then was more important than victories and comfort.

Women's Olympic uniform in Paris, 1924

Denmark uniform in London, 1908

Most talked about: Czech Republic and USA

For some reason, the most discussed form has always been the one that was distinguished by excessive brightness and catchy design. Thus, in Vancouver, the Czech national team distinguished itself with its pants in multi-colored circles, and in Sochi everyone was diligently discussing the uniform of the United States. According to polls, the Americans themselves recognized the national uniform as too pretentious and tacky, and this year it was decided to reduce the degree of brightness in Rio.

Czech team uniform in Vancouver

Team USA uniform in Sochi, 2014

This year Americans decided to be more modest

Most controlled: USSR

In the USSR, the issue of the sports uniform of our team was taken very seriously: until 1980, the All-Union House of Models was responsible for the uniform, and then the House of Sportswear Models. At first, the Olympic uniform was sewn in Armenia, and after perestroika - in Yugoslavia. In the nineties, our couturier Yudashkin was involved in design. After him, for 14 years now, the Russian brand Bosco di Ciliegi has been responsible for the appearance of our team, which implements its ideas so successfully that, most likely, it will continue to provide beautiful uniforms for our athletes at the Olympics.

USSR Olympic uniform in Seoul, 1988

Olympic uniform of the Russian team, 1992

Amazing form of the Russian team in Sochi

Vanguard collection for games 2016

Most technologically advanced: South Korea

While all countries were concerned about the style and functionality of sportswear, South Korea could only think about the Zika virus, the epidemic of which in 2016 manifested itself in both Brazil and South Korea itself. Therefore, South Korea became the only country where not couturiers, but doctors and scientists were responsible for the design of uniforms. As a result, national athletes became the owners of the safest and most technologically advanced uniform in the entire history of the Olympic Games: all clothing and shoes are treated with special chemicals that repel mosquitoes that carry the virus.

Many people make fun of Australia's uniform, comparing it to the uniform of flight attendants