Become a human competitions. How to go through the stages of “Reebok. Become human"? About the Reebok brand

On May 26 and 27, the tenth fitness festival “Reebok. Become human." The long-awaited event will open a new season of active weekends for all fans of a healthy lifestyle.

Participants will enjoy a team race with challenges, which began the story of “Become Human” in 2015, many master classes and lectures from fitness industry professionals, a two-day yoga marathon, dance workshops with the best choreographers and much more.

As part of the festival, new programs Les Mills Barre and Les Mills Tone will be presented for the first time in Russia. Barre is a modern analogue of classic ballet training, and Tone is suitable for those who want to get the optimal combination of strength and cardio exercises.

The race itself will receive a long-awaited additional level of difficulty for the most prepared - “Elite”. It involves an increased track length and a greater number of tests. The number of places in it is limited and is designed for only 50 teams. The remaining participants will be able to complete the route of the “Standard” category 1.

If you are not planning to participate in the race, but want to spend an unforgettable active weekend in the city, a variety of activities await you at the central site 2. For those who love Combat and MMA training, Reebok has prepared master classes with famous fighters. This year the best teachers from India, Canada and Russia will come to the festival especially for yoga adherents. Reebok didn't forget about the women's zone. Thus, the festival will include training in dancing, women's boxing, stretching, as well as a beauty corner.

In addition, the organizers have prepared a special gift for all guests of the festival - Saturday evening will end with a grand concert with the participation of talented hip-hop artists.

You can register for the festival on the website stanchelovekom.rf.

About Reebok challenge races. Become human"

Races with challenges “Reebok. Become a Human” is a competition for teams of 6 people (recommended combination of 3 men and 3 women, 4+2 is also acceptable). The distance ranges from 5 to 7 km and includes 9-10 tests, most of which are designed for group performance. The test scheme changes each time, specific tasks become known only on the day of the competition. The technique of performing exercises during the tests is monitored by judges, and the time taken to complete the course is recorded by a telemetry system. Persons over 18 years of age can participate in the races.

About the Reebok concept. Become human"

"Become Human" is Reebok's bold challenge to the world to change the way people think about fitness. The brand supports those who are not afraid to step out of their comfort zone and train to the limit in order to realize their maximum potential. This concept is reflected in Reebok's Delta logo, whose three sides symbolize the physical, mental and social transformations that occur through intense training.

About the Reebok brand

Reebok International Ltd. Headquartered in Boston, Massachusetts, USA, is a leading global designer, marketer and distributor of apparel, footwear and equipment for sports, fitness and lifestyle. For many years, the company has inspired and supported those who choose an active lifestyle and strive to become the best version of themselves.

Reebok is the exclusive equipment supplier for CrossFit and the Reebok CrossFit Games; exclusive supplier of clothing and equipment for the UFC (Ultimate Fighting Championship), as well as training clothing manufacturer Les Mills. The Reebok Classic lifestyle line is designed for everyday use and inspired by the brand's rich historical heritage in the sports industry.

1 The cost of participation in the race when registering on the website stanchelovekom.rf from April 2 to April 29 will be 1,500 rubles for each participant in the “Standard” category and 2,500 rubles for each participant in the “Elite” category. When registering from April 30 to May 21: 2000 and 3000 rubles for each participant, respectively. Also, all participants in the Elite level race will need a medical certificate confirming their admission to participate in running events at a distance of at least 10 km (for details, see the regulations on the race published on the website www.stanchlechelove.rf). Race participants are also allowed into all areas of the Festival.

2 The cost of a ticket for admission to the festival when registering from April 30 to May 23 will be 700 (1 day) and 1000 (2 days).

In 2016, the Reebok race expands its geography and reaches a new level.

Working on oneself and the desire to become better changes not only people - in 2016, the Reebok “Become Human” challenge race reaches a new level, expanding its scale and geography. In the new season, not only residents of Moscow, but also the six largest cities of Russia will be able to test their strength. Already this summer, teams from St. Petersburg, Yekaterinburg, Krasnoyarsk, Nizhny Novgorod, Rostov-on-Don and Kazan will challenge themselves and compete with others for the title of the strongest. To prepare for the races in these cities, Reebok will open training areas in parks where everyone can train for free under the guidance of professional instructors.

Three big races will take place in Moscow this year. In addition, from April to November a series of competitions “Become Human” will be organized. Start”, which will be held every 2 weeks at the central training base (Reebok will open it in the spring in one of the capital’s parks). Also, all fitness fans will be able to continue training at Reebok sites, which have everything they need for CrossFit, running and mixed martial arts.

Due to the fact that Reebok is expanding the geography of races, improving the training program, and also opening new equipped training grounds in the capital and regions, participation in the Moscow “Become a Human” races becomes paid. All funds received will be used to develop the project so that in the near future it will cover more cities, and tens of thousands of people in different parts of Russia will be able to become the best version of themselves in physical, social and intellectual aspects. It is worth noting that “Become Human” is already the largest competition of its kind: last year alone, more than 2,400 teams took part in the races, and the events themselves were attended by about 30,000 guests.

*Detailed information about the place and time of the event can be found on the website www.stanchelovekom.rf.

About Reebok challenge races. Become human"

1. What is “Become Human”?

This powerful Reebok project, which brings together a variety of people to participate. These can be professional athletes, amateurs and complete beginners. The main goal of the project is to “Become a Human”, that is, not just to run 5 or some other kilometers at speed, but to learn to work in a team, help each other, test yourself and set ambitious goals. The festival takes place in several cities of Russia, and in the fall a grand finale is held in Moscow for the best of the best.

2. Is this paid?

3. How to participate?

Assemble a team of 6 people (ideally, if there are equal numbers of men and women, but a 4/2 ratio is allowed, otherwise it will be objectively difficult). Register on the site, go to the start line and perform feats. More specifically, this is a 5-7 kilometer section of the route, during which the team faces 6-10 different tests. Go through them, and you already become a person.

4. What kind of tests?

The route and checkpoints are kept secret until the start of the competition. In general terms, these will be tests based on exercises from CrossFit, regular gym classes and maybe a little military training.

5. Are there more specific descriptions?

Officially, no. But in St. Petersburg they opened it especially for the festival free training season in city parks. At these meetings, instructors will teach basic CrossFit exercises, strength training, and yoga. And some of these exercises will be very similar to competitive ones. They promise that information and experience will help you go through the “Become Human” distance without any problems.

6. What if not everyone passes?

According to the rules of the race, if someone from the team cannot complete the task, then the check point is considered failed (and these are penalty points at the finish line). And yet, no one can leave the race, the whole team is removed. This is one of the main principles of the race - to always remain human and help a friend.

7. How to register?

On website.

Each participant registers independently, and then the team captain forms the roster in his personal account. IMPORTANT! When you have recruited 6 participants, select the race time. Without this, registration is not considered complete, and you can simply “fly by.” Based on the experience of previous competitions, you need to assemble a team and choose a time as quickly as possible. At the start, you can replace two participants if suddenly someone from the original lineup is unable to run.

8. Do I need to come to the start already prepared?

In fact, before the race, all teams are invited to a general warm-up accompanied by lively music. But if the event starts at 10 am, and your team runs only at 17.00, then you need to arrive at the competition site at least half an hour before the start. This is to go through the final registration procedure and instructions; without it, you simply won’t be allowed on the track.

9. Where will you have to run, on asphalt? The “Become a Human” race on July 28 in St. Petersburg will take place near Sosnovka Park (Olginsky Pond). We assume that almost the entire route is semi-forest paths with rare sections of asphalt. If the technical details of the race are very important, look for videos and photos from previous starts

, because this is already the third one for St. Petersburg!

10. What does the team get at the finish line?

Honor, respect and signature Reeebok medals. The three best teams (who passed all the tests and spent a minimum of time on the race) will receive free participation in the season finale, in the fall, in Moscow.

11. I don’t want/can’t participate, why should I go there then?

For fans, guests of the event and those who are not yet ready to “Become Human” there will be a lot of interesting and FREE things at the festival site. For example, master classes from professional instructors in various areas of fitness, a yoga marathon from yoga adherents, as well as interactive acquaintance with new Les Mills programs. You don’t need to register for this, just come to Sosnovka Park (Olginsky Pond) on July 28. The full class schedule is on the project website.

Still have questions? Ask them here and here.

For the whole weekend, the Krylatsky Hills will turn into an area of active lifestyle and open-air recreation for more than 10 thousand people. All visitors will be treated to 120 hours of master classes and lectures from fitness and healthy lifestyle professionals. They will share their knowledge and experience, and answer your questions.

In front of the main stage, training sessions from the popular Les Mills program will traditionally take place: new releases BODYJAM, TONE, BODYPUMP, BARRE and many others await participants. For those who want to give 200% and burn up to 2,500 kcal, we suggest attending intensive cycling training.

The organizers have prepared women's and men's areas where they will be able to attend special master classes and training sessions from fitness experts and Reebok ambassadors. Girls will learn what type of fitness is best suited for working out individual muscle groups, and how physiological characteristics affect the effectiveness of training in men and women, and will also receive beauty tips.

Men will be able to attend Combat master classes to feel like real UFC fighters and have a little rest between workouts.

Yoga marathon will take place on September 29 and 30, 2018 on the Rowing Canal in Krylatskoye

A two-day yoga marathon will be held for yoga adherents: the best teachers in Moscow will share their experience and help improve their personal practice. All those who come will enjoy classes in classical and modern styles, classes with live music, as well as neon yoga after sunset.

The classes will help fill you with energy and positive emotions and are suitable for both beginner and advanced levels. In the Fitmost zone, for those who want to try everything at once, it will be possible to attend classes in boxing, stretching, Zumba and Irish dancing.

The organizers will invite all participants and guests not only to pay attention to themselves, but also to support our planet and take care of the environment. There will be special boxes on the festival grounds for two days where you can donate old items, which will then be sent for recycling. Also, together with water partner Vittel, separate collection of plastic will be organized.

Reebok Challenge Runs will take place on September 29 and 30, 2018

In Moscow on September 29 and 30, 2018. will host the eleventh stage of an exciting series of races with challenges “Reebok. Become human"

Scenic route.
Exciting challenges.
Bright emotions, team spirit and new friends.

There are 2 categories of participation in the Race

Run "Standard".
Race "Elite"

The “Elite” race involves an increased length of the course and an increased number of challenges/obstacles compared to the “Standard” race.

Expenses associated with organizing the Reebok race. Become a human”, are compensated from the entry fees of participants and sponsorship, and include

Comfortable infrastructure (locker rooms for men and women, wardrobe, relaxation area).
Construction and marking of the route.
Test equipment.
Judging the race and using an electronic timing system.
Participant starter kit.
Entertainment program and master classes.
Hot food.
Drinking water.
Souvenir bracelet with company logo.
Medals.
Medical support.
Photo report.

The entry fee is 2 thousand 500 rubles for each participant in the “Standard” Race for those who registered before September 18, 2018 until 22:00.

Heat, pain and fatigue are secondary. Don’t be afraid to take on a challenge, strive to become better, believe in yourself, be able to work in a team - this is what will help you get to the finish line obstacle racing Reebok and become human.

On July 28, a fitness festival took place in St. Petersburg on the territory of Sosnovka Park "Reebok. Become human". One of the most exciting events of this sports day is the challenge race. About 300 teams of 6 people competed, each with at least two girls. The real July heat added complexity to the already difficult route. “+34°C (the north-west will understand me) - we didn’t miss a single puddle,” wrote race participant Alena Ivanchik.

It was necessary to overcome 7 km. They ran, holding on to the rope and making intense fitness stops:

Ball Plank (rolling under a 6kg medicine ball, 20 laps), Tire Roll, Loaded Squats (60 synchronized loaded squats with 10 or 20kg sandbags on the shoulders), Farmer's Walk (300-meter run with a 12- or 24-kg tire), “Lord of the Rings” (60 horizontal pull-ups), “Locust” (overcoming 30 m by jumping from a “sitting” position with a fitball on outstretched arms above your head), “Maslenitsa” (moving twelve 5- and 10-kg plates, the position of the participants is sitting with their feet off the ground), “Ball Throws” (60 throws of a 4-kg ball), “Obstacle Course”, “Corners” and “Crabs”.

After completing each test, the team received a mark on the rope. There were also penalties in the form of burpees and squats. Each participant had their own difficulties in these competitions.

Nadezhda Sorokina: “7 km route, 11 tests: planks, tilting a giant tire, jumping with a fitball, pull-ups, running with tires on your shoulders around the lake, squats, crab, etc. Some were easy, some were hard. The hardest thing is probably running in +30C heat! We did it, our team worked through all the tests in a friendly and technical manner, went through thick and thin, ran cheerfully to the finish line... but in other teams someone was dragged by the arms. Thanks to the organizers for the holiday!”

Elizaveta Zaitseva: “Strength, endurance, speed, sense of team – everything will be useful for passing. The basis of the competition is running with obstacles and power loads. This time the organizers decided to focus on the legs. There was a squat with a weight of 20 kg - 60 times, then a synchronized squat without weight with the whole team for another 60. I realized that I needed to return to the practice of squats with jumping, because it was hard to squat 120 times after the break. But the most hellish exercise seemed to me to be “crabs”. This is when you crawl from point A to point B in a crab position, and even uphill. By the way, this was left for the end of the race.”

At the finish line, each participant enjoyed being doused with cold water, a medal and a field kitchen with buckwheat, tea and chocolate bars.

Tatyana Kondrashova: “It was very cool, 11 tests, positive atmosphere, team spirit, sweat, dirt, sand, a bunch of athletes, lack of water, 30 grams. heat. But most importantly, you know why Become Human? Because you are fighting, you are fighting not only for victory, but also with yourself!”

Based on the results of each race, the first 3 teams that showed the fastest results, as well as teams invited at the discretion of the organizers, receive the right to participate in the challenge race “ Reebok. Become human”, which will take place in the fall of 2018 in Moscow without paying an entry fee.

Upcoming competitions “Reebok. Become a Human” will take place:

Official website: www.stanchelovekom.rf